Keep your page messaging/information short
This helps a user catch what you are saying at a glance—one or two sentences for every block. Do not write long descriptions explaining how good you are. No one actually reads that. Forget about phrases and clichés, like “Our company provides best-in-class products and excellent services” that won’t explain how awesome you are and what makes your company unique. Tell your story, create an emotional connection with your audience, which will make it much easier to convince a visitor to be a customer.
Mobile-Friendly
Every business must have a mobile-friendly web site. When the internet began almost 20 years ago, smartphones, and predictive searches the futuristic. Now days about 60% of online searches are done on a mobile device. Businesses that don’t have mobile-friendly pages, means that when a prospect find your offerings from their phone, they might not see the branding, messaging, call-to-actions, etc., as intended or at all.
This leads to dissatisfaction and frustration. Responsive web pages will make your business more successful. Did you know Google actually penalizes non-mobile-friendly sites.
A Clear Contact Page
If you’re selling online, you must generate trust. Trust comes through a modern design, valuable reviews of your product or service, and through an easy to find and clear contact page. Even if you’re thorough and are sure you’ve included everything, you’ll be surprised at how many emails you will get from people who are really interested in your product—these are the ones to care about. Free feedback to improve your product or website. So make it clear, so the visitor can quickly see how to contact your company, and answer them in the most convincing, professional way.
Have a Strong Call to Action on the Home Page
A website should include calls to action on the home page and some clear direction on the next action you want a visitor to take. This should include a menu that links to your services or portfolio if your goal is to show your work and why people can trust you to do a good job. There should be a lead capture form, both for email list subscribers and a simple contact or interest form. If you have products for sale, they should be front and center on the home page. Your website shop should include categories so people can easily find what they’re looking for.
Client Testimonials
Every business should have testimonials for new potential clients, this shows validation. They can be testimonials on a separate page or in a callout. Include concise, exciting testimonials from valued customers.
Build a Personal Connection with Your Audience
Sometimes we forget the human aspect of doing business online. Websites that do not have a sense of the people running the business may find it difficult to gain new customers. Put information about who you are this will increase trust which is critical for turning visitors into customers. Create an emotional connection.